SPORTS & RECREATION
Athletic Miami
Introducing the brand identity for Athletic Miami. Built from the ground up, inspired by the city's rhythm and energy.
The logo for Athletic Miami hits all the right notes. The color palette, inspired by a pastel Miami Vice aesthetic, with pink, yellow, and teal tones set against a deep black background, feels both modern and unmistakably local. It’s energetic, fresh, and instantly places the brand within the vibrant culture of the city.
The sunburst element is a particularly smart touch. It acts as a metaphor for Miami’s iconic sunrises and heat, while also evoking the rhythm and momentum of the sport itself. It adds a sense of movement and ambition to the mark—almost like the team is always rising.
