Sire’s message is clear: Personal. Layered. Enduring. Interiors shaped by intention—built on timeless materials, thoughtful details, and a quiet sense of permanence. The identity needed to carry that same balance: expressive enough to feel human, structured enough to feel lasting.
The work began with refinement. We redrew the wordmark for proportion, spacing, and legibility—preserving its character while strengthening its consistency across sizes.
